I turn brand briefs into content people show up for — conceptualising celebrity associations, branded content, influencer campaigns and on-ground activations for some of India's best-known media titles and consumer brands.
I sit at the intersection of editorial and brand — building integrated brand solutions across Femina, Grazia, Filmfare and GoodHomes that span branded content, influencer marketing, celebrity associations, print, digital and on-ground activation. I've partnered with American Eagle, Levi's, Lakmé, Mia by Tanishq, Titan SKINN, Decathlon, Royal Challenge, Signature, Antiquity and Tanishq, translating brand objectives into campaign ideas that actually run.
That's meant conceptualising celebrity associations like Ananya Panday × American Eagle for Filmfare and Pratibha Ranta × Mia by Tanishq for Grazia; shaping launch strategy for Tanishq × Tarun Tahiliani's Paris Couture Week association, Titan's Time for Love and Titan SKINN's Amalfi Riviera launch; and writing the pitch decks and campaign narratives that get a brief from idea to on-ground reality.
Before Times Group, I worked on a data-driven Coca-Cola pitch and multi-regional campaigns for Dabur Red, Apollo and Kellogg's at The Hindu, and on social listening and DEI communication at Royal Enfield's global HQ.
Conceptualised the Pratibha Ranta × Mia by Tanishq celebrity association for Grazia's "Cinema's New Wave" cover story — from the cover shoot through social amplification and the published editorial feature.
Read the Grazia feature ↗
Conceptualised the Ananya Panday × American Eagle celebrity association for Filmfare's "Keeping It Real" cover story, translating American Eagle's brand objectives into a Filmfare-native content opportunity.
PR amplification for Tanishq's high jewellery association with Tarun Tahiliani at Paris Haute Couture Week — translating a global runway moment into editorial and social deliverables for an Indian audience.
FeminaLaunch day for the second edition of Femina Circle, Femina's live conversation series — hosted at One8 Commune, Pune, in conversation with Danish Pandor and Miss Muttoo.
FilmfarePress conference day for the Filmfare Awards Marathi 2026, in conversation with Jitesh Pillaai and Amruta Khanvilkar.
FeminaStage design and branded on-ground merchandise — init cubes, menus, coasters and mic branding — conceptualised for the Femina Beauty Awards.
TitanLaunch and amplification strategy for Titan's "Time for Love" campaign — a couple's watch story built around "Forever in love, forever with time."
ASICSProduct placement for the ASICS × VANDYTHEPINK collaboration — an ice-cream-inspired update to the retro runner, launched 14 August at ASICS.com, DLF Mall of India and select retail partners.
Titan SKINNLaunch strategy for Titan SKINN's Amalfi Riviera fragrance — positioned as "the summer essential your fragrance shelf needs," amplified through Grazia's editorial and social channels.
Influencer marketing execution for Yamaha's DI push — creator-led storytelling across a roster of collaborators.
On-ground activation and digital amplification strategy for Royal Challenge's campaign launch — going live September 2026.
Creative under wraps until launch.